The sexualized campaign against breast cancer (i.e., “save the tatas”) is fascinating. Why should we care about breast cancer? Because we think boobs are hot and we like to put them in our mouths.
I think it’s the ad companies that win. This bottled water advertisement (found here) gets to be simultaneously socially conscious and titillating:
Also in breast cancer awareness and advertising: if men had boobs, they’d care about breast cancer, gender symbolism in breast cancer ads, and objectification in the service of breast cancer awareness.
Also don’t miss boobsboobsboobsboobsboobsboobsboobsboobsboobs.
I was excited by the Facebook breastfeeding is not obscene campaign and decided to use it as one assignment topic for internet & governance, but the potential for exploring breastfeeding more thoroughly in Gender, Media and Consumption was so compelling that I went searching for advertising images of breasts in Australia.
I was pretty certain that there would be either sexualised images selling anything unrelated to breastfeeding... or indeed actual breasts vs public service info type advertorials with a few discreet helping women with their problems type niche ads for maternity wear, pads etc.
Then I found this image over at Sociological Images (along with vajazzling) and I can't stop laughing. That is one kick arse ad. I must write about THIS AD! Even better, the site authors, Lisa Wade, Ph.D. Occidental College and Gwen Sharp, Ph.D. Nevada State College, have done so much research and writing about the sexualisation of the breast and the changing consumption of the body that I'm just going to dive right in and read myself stupid!
Just the moment I finish off discussing Baudrillard's hyperreality in the context of internet governance. Well, how about the fact that the real breast pictures can't get published unless they're 'bredazzled'? Sigh.