Tuesday, May 12, 2009

The Fortune at the Bottom of the Pyramid - recommended #cua09

Turns out we have it at home already! I'm making mix tapes (aka stacks of books) for my partner from my back catalogue and he's making mix tapes for me. I sometimes start salivating when I walk in the door and look at the stack of books on my table. Although it's often weeks before I get any reading time. (book via amazon.com - not monetized by click throughs!)

In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the four billion people who live on less than $2 per day, typically in developing countries. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "Base of the Pyramid" or just the "BoP".
Several books and journal articles have been written on the potential market by members of business schools offering consultancy on the burgeoning market. They include The Fortune at the Bottom of the Pyramid by C.K. Prahalad of the University of Michigan, Capitalism at the Crossroads by Stuart L. Hart of Cornell University and the first empirical article Reinventing strategies for emerging markets: Beyond the transnational model, by Ted London of the University of Michigan and Hart. London has also developed a working paper, commissioned by the United Nations Development Programme, that explores the contributions of the BoP literature to the poverty alleviation domain

Posted via web from andragy's posterous

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